Modern Huntsman
Brad was the founder and Chief Executive Officer of Modern Huntsman, a platform redefining hunting in modern society. Renowned for its thoughtful approach to storytelling and its commitment to conservation and ethical practices, Modern Huntsman bridges the gap between traditional outdoorsmen and contemporary environmental advocacy.
As the mastermind behind Modern Huntsman, Brad infused the brand with a fresh, daring spirit that redefined the narrative around hunting and conservation. His leadership turned Modern Huntsman into a vibrant platform where adventurous spirits and conservation advocates converge, challenging stereotypes and sparking a lively approach to sustainable practices.
By combining compelling storytelling with striking photography, Brad and his team built a vibrant community around Modern Huntsman. This platform encouraged open discussions on controversial topics, connecting the hunting community with conservation advocates. His strategy not only elevated the publication's influence but also enriched the broader conversation about sustainable hunting practices.
AREAS OF FOCUS
My vision with Modern Huntsman was to normalize the conversation around hunting by bridging the gap between hunters and non-hunters through honest, captivating storytelling.
Brand Strategy
Brand Identity & Communication
Print Strategy
-BRAD NEATHERY
Brand Strategy
Brad’s brand strategy for Modern Huntsman aimed to normalize and reshape the hunting narrative by bridging traditional and modern viewpoints. He focused on creating high-quality content that explored hunting’s ethical and conservation roles, engaging both hunters and non-hunters. This approach helped foster a diverse community, stimulating dialogue and understanding across differing perspectives.
Brad’s knack for storytelling and his commitment to ethical outdoorsmanship transformed the publication into a beacon for responsible hunters and nature enthusiasts, creating not just a publication, but a spirited community rooted in a creative visual narrative and respect for the wilderness.
Print Strategy
Brad aimed to expand the appeal for hunting beyond traditional audiences by normalizing the image of hunting in a relatable, sophisticated manner. His vision was to attract and educate those typically uninterested in hunting, using a blend of traditional and modern aesthetics to foster a broader community appreciation for sustainable practices.
Emphasizing a timeless approach to a timeless conversation, Brad strategically chose to realize Modern Huntsman's visual identity primarily in print.
This decision ensured that the publication not only maintained high-quality, tactile aesthetics but also resonated with a sense of permanence and classic allure. By focusing on print in a volumized periodical, he crafted an engaging and durable platform that invited readers to delve deeper into the nuanced dialogue around ethical hunting and conservation, further solidifying the magazine’s role as a cultural touchstone.
Print brings a tangible, enduring quality to our conversations, deepening engagement and respect for the tradition and vision for the outdoors.
Brand Identity & Visual Communication
Brad's vision for Modern Huntsman's brand design emphasized creating a visually rich and intellectually engaging platform that connected hunting with conservation. He combined evocative imagery and insightful narratives to captivate and educate a broad audience. The design featured rustic yet sophisticated elements that highlighted the beauty and ethical dimensions of hunting, drawing readers into a deeper appreciation of the natural world.
In his communication strategy, Brad focused on clarity and authenticity, using Modern Huntsman to challenge traditional views on hunting by showcasing conservation efforts and ethical hunting practices. He aimed to bridge divides, engaging not only avid hunters but also those new to the conversation, fostering mutual respect and understanding through powerful storytelling and a collective passion for the outdoors.
